September was a big month for Xiaomi. The Chinese smartphone maker shipped more than 10 million smartphones last month across all the markets where it operates, Xiaomi’s chief executive officer Lei Jun said.
A thrilled and happy Jun, who shared the announcement, thanked employees and partners. The company also reached a major milestone in India. Roughly three years after entering the nation, Xiaomi’s vice president and India head Manu Kumar Jain said the company had shipped more than 25 million smartphones in the country.
The big jump in sales comes as people in South Asian countries including India begin to prepare for the festival season. In India, for instance, Amazon India and Flipkart have been cashing in on the festive season, giving customers lucrative discounts with sales past and sales to come. Xiaomi said last month it had sold more than one million handsets in just two days, a major improvement over its performance in the country last year, when it took 18 days to sell one million smartphones.
Even as Xiaomi has always been known as a company which plays very aggressively, offering some of the best hardware at the price point, the company has appeared more focused in the recent months. It recently launched the Mi Mix 2, a bezel-less smartphone, and Mi A1, its first Android One smartphone for markets like India.
The recent development will help the company better compete with Chinese smartphone maker Huawei, which recently posted better sales than Apple. The company shipped north of 73 million smartphones in the first two quarters of this year, averaging more than 12 million handset shipments in a month. According to marketing research firm Strategy Analytics, Huawei shipped 38.4 million handsets in Q2 2017, while Oppo shipped 29.5 million handsets. In comparison, Xiaomi had shipped 23.16 million handsets in the quarter that ended in June.