Facebook is gearing up to make money from WhatsApp, the messaging service used by more than a billion people every day
WhatsApp will be testing new features to make it easier for people to communicate with businesses they want to reach on WhatsApp, the messaging service said in a blog post.
“We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks,” according to the blog post.
WhatsApp has already started a pilot program that would feature a green badge next to a business contact, indicating that the business was verified by the messaging service.
“We do intend on charging businesses in the future,” Chief Operating Officer Matt Idema told the Wall Street Journal in an interview.