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Volkswagen rules out a Maruti Celerio rival for India

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According to a report from Moneycontrol, VW is firm on not launching a car positioned below the VW Polo in India.

Volkswagen does have a car smaller and cheaper than the VW Polo in its global line-up – the VW up!. However, in 2016, it was reported that the company had ruled out this model for India owing to high costs. Fast-forward 2018, as it chalks out the next product offensive for our market, a sub-VW Polo model is still a no-go.

The latest development comes directly from Steffen Knapp, Director, Volkswagen Passenger Cars India. Speaking to the business publication recently, Mr. Knapp said: “The A00 segment which is the sub-Polo class is very difficult to make a possible business case. And that is not our position.”

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Volkswagen will continue playing in the segments of VW Polo and above. The company plans to invest at least INR 8,000 crore over the next few years and localise a low-cost version of the MQB A0 platform called MQB A0 IN. A final decision on this matter is expected by the middle of the year. Should things go as planned, Skoda will first launch a Hyundai Creta rival based on this platform in early 2021 following which Volkswagen models would arrive.