Snapdeal is introducing a premium services bundle called Snapdeal Gold. There service is essentially available for free to anyone who makes an online payment. The bundle offers free shipping, free next day delivery, quality check on products, and an extended 14 day return period. Any customer who pays through Net Banking, Credit/Debit card, EMI or wallet is eligible for an upgrade to the Snapdeal Gold tier. This only excludes those choosing cash on delivery as a mode of payment for any order. Flipkart offers its Flipkart First service at Rs 500 a year, whereas Amazon Prime subscription is available at an introductory rate of Rs 499 a year, with a regular price of Rs 999 a year.
Rohit Bansal, co-founder of Snapdeal said, “Our team met over 10,000 customers across the country to identify the key services they desire from e-commerce companies. Snapdeal Gold has been designed to fulfil those needs. Snapdeal Gold is literally the gold standard in customer service, and we want more and more customers to experience Snapdeal’s distinctive service. We are confident that Snapdeal Gold will raise the bar for digital commerce experience in India. This unique offering is yet another milestone towards our mission of building India’s most reliable and frictionless digital commerce ecosystem.”
The upgrade to Snapdeal Gold is seamless and automatic for customers who make online payments. The free upgrade to next day delivery service is only available when next day delivery is available. Amazon Prime offers a 60 day subscription for free to new customers, as well as a thirty minute early access window for lightning deals. Flipkart also offers deals exclusively to First subscribers, as well as priority customer service.