Samsung India is said to be set to launch a new online exclusive smartphone under its Galaxy On brand with Infinity Display in the first week of July.
The new Galaxy On smartphone will come with Super AMOLED display technology and will sport 4GB RAM and 64 GB of inbuilt storage, industry sources told IANS on Tuesday.
The new Samsung Galaxy On smartphone, running on Samsung’s Exynos processor, will be in the highly-competitive mid-price segment dominated by the Chinese players.
Samsung will also roll out a digital campaign before the launch as it refreshes the Galaxy On series.
In January, Samsung India launched Galaxy On7 Prime with a Make for India feature named Samsung Mall.
Making use of artificial intelligence (AI) and machine learning (ML), Samsung Mall does all the smart work and finds out the product within seconds.
The South Korean major last month launched Galaxy A6+, Galaxy A6, Galaxy J8, and Galaxy J6 smartphones housing the “Infinity Display” technology.
The success of these new Galaxy smartphones may have prompted Samsung to introduce a new “Galaxy On model with “Infinity Display”.