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‘Roads That Honk’ System With ‘SmartLife’ Poles Introduced to Help Prevent Accidents


While technology can work towards improving your day-to-day lifestyle, it can also serve to save people’s lives in certain conditions as well. HP Lubricants and Leo Burnett India have now developed an anti-collision vehicle management system – Roads That Honk. Claimed to be first of its kind, it will make use of SmartLife poles that will warn of approaching vehicles on both sides with the help of a horn.

The tech-infused Roads That Honk vehicle management system has been launched on NH1 road in North India, along the Jammu-Srinagar Highway, which has been termed as one of the deadliest roads in India, as pointed out in a report by Oncars.

The SmartLife poles are charged by solar PV modules and feature an anti-collision warning system, radar system, and are connected to each other. The poles have been introduced on the “key” hairpin bends and are able to detect the speeds of the vehicles and then communicate with each other to warn vehicles on both sides.

If you are wondering how the SmartLife poles work, they transmit electromagnetic waves and then measure the change in the frequency of the reflected wave to determine the speed of the approaching vehicles with the help of a radar sensor.

“2016 recorded numerous accidents across national highways and this is a major concern for local and state administration. We are glad to have been behind an innovation that harnesses the power of technology, and uses radar signals to intimate drivers. We are confident that #RoadsThatHonk will significantly reduce accidents and save several lives every year. Every life saved is a measure of success and reinstates our belief that #RoadsThatHonk has the potential for further scale on highways across the length and breadth of the country,” Rajdeepak Das, chief creative officer at Leo Burnett for South Asian operations, was quoted as saying in the report.

As per the local police, the number of accidents has reduced significantly after the introduction of Roads That Honk system, Oncars reports. Considering that there are other places where these kind of poles can potentially save lives, we will have to wait and see how successful its implementation turns out to be and whether the adoption of these poles will increase going forward.