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Norton India bullish about Commando range, expects it to be the cash cow

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In an interview with Avishek Banerjee of BW Businessworld, Norton Motorcycles CEO Stuart Garner revealed that the company expects the Norton Commando Sport and Cafe Racer to be the best sellers in the Indian market.

According to Garner, the Commando range will be priced in the range of INR 10- 20 lakh. The brand will enter India with a 30-unit limited edition CBU bike that is exclusive for the Indian market. It will be available in early 2018. It will be the first bike that the company will launch after its joint venture with Kinetic’s MotoRoyale. The bike maker will be using MotoRoyale’s existing dealer network in Pune, Delhi, Bombay, Bangalore, and Chennai to sell the motorcycle. Norton intends to have 12-15 dealers towards the end of next year to satisfy the planned sales volumes. Under the 49:51 joint venture between Norton and Motoroyale respectively, the CKD products are expected by the end of 2018. Norton Motorcycles is also working on a Royal Enfield 650 rival.

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Garner adds that over the next few years, the company has allotted USD 10 million for the partnership to set up the working capital and marketing expenditure required, in a step by step manner. In the first phase, Norton will be selling its products in the country. Over the next few years it will enter the markets under the ASEAN Free Trade Agreement; which includes Indonesia, Malaysia, Singapore, Thailand and other countries.