Micromax has launched its new Canvas range of smart TVs, making them available in three different size options. The 32-inch variant will cost Rs. 19,999, the 40-inch variant will be priced at Rs. 29,999 and the 50-inch option will be available for Rs. 42,999. All three TVs will be available to buy exclusively on Flipkart from Tuesday onwards.
The new Micromax Canvas TV range will offer wireless control using a smartphone, making it possible to use your phone’s screen as a mouse trackpad for the TV. The smart TV operating system also features access to Google Play, which comes preloaded on the TV. Using Wi-Fi connectivity, it’s possible to surf the Internet and use specific applications directly through the TV itself. The range also comes with smart features such as Miracast, Mi Connect, and Home-share, which claim to enhance the connected TV experience.
Commenting on the launch, Mr. Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, “The world of television is constantly changing, with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover sharper and smarter cinematic and connected experience.”
Speaking on the launch, Sandeep Karwa – Head – TV & Large Appliances at Flipkart, said, “Flipkart has always aimed at providing a seamless experience to its consumers, working towards widening its reach as well as building on its product portfolio to offer the best experience to the consumer. The launch of its first Smart LED TV range- Micromax Canvas Smart LED TV, which will be exclusively available on Flipkart, has further consolidated our partnership with Micromax. We are excited to be the online platform for consumers amidst the technological transformation of home entertainment and provide them with a fulfilling and affordable shopping experience. We are certain that the new range of smart TVs by Micromax will receive a positive response and we look forward to continuing this partnership and focus on driving our efforts to consolidate this partnership further.”
Micromax had last year launched its first smart 4K TVs, including the 50K2330 UHD TV. The company will hope to build on its market share in the television segment, with a goal of holding 12 pecent of the market share for smart TVs by next year.