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LeEco’s Super3 TVs – potential game changers in India?


LeEco the global internet and ecosystem conglomerate plans to completely shake up TV market through their recently launched SuperTVs – X3-MAX 65, X3-65 and X3-5, which will truly disrupt how Indians watch TV.

LeEco successfully disrupted the smartphone market in India with the launch of its Superphones and it now once again set to rewrite the rules of the TV segment. This is because of the global conglomerate’s ecosystem business model which allows it the luxury of offering top-of-the-line devices at disruptive prices. Unlike any other smartphone or TV manufacturer, LeEco‘s profit is not by selling its hardware but through its unique and engaging content.

LeEco is known to offer futuristic devices at a disruptive pricing. This is also true for the new range of Super TVs that the company has come out with. Super3 X55 – 139.7 cm (55) will be available for Rs 59,790, LeEco Super3 X65 – 163.9 cm (65) is priced at Rs 99,790 and Super3 Max65– 163.9 cm (65) will come at a price of Rs 149,790. What’s more is that, all three Super TVs come with 2 years of VIP membership worth Rs 9,800.

On the content front too, LeEco is all set to bring in a big disruption. With its Super TV users will get to access to about 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50 live concerts. Popular games too will be soon making their way to LeEco will expand its offerings from entertainment to include popular game.

All the three SuperTVs from LeEco offer consumers superior viewing experience. They all come with 4K panel with 8.29 million pixels in a 3840 x 2160 resolution format, making sure that the pictures come alive on this TV. With as many as 14 core display technologies, including state-of-the-art ones, all SuperTVs ensure fast versatile decoding and a crystal-clear viewing experience.

LeEco’s exemplary 3D Model – Super3 Max65 – is the unmatched flagship and will certainly add a new dimension to 3D experience on TVs. In addition to this, it comes with a polarized 3D feature that eliminates the major discomforts associated with 3D content viewing such as blurring and dizziness.

At the heart of these TVs is the eUI5.5 user interface. The Ecosystem UI brings with it the option of customization that shows different apps depending on the frequency of use. The TVs are equipped with LeEco’s self-developed and renowned content-viewing apps such as Levidi, LIVE, LeView along with other tailor-made apps like Panosearch. LeEco offers breakthrough experiences through an open, integrated ecosystem enabled by its Internet and cloud platform.

The next disruption that LeEco is offering via its Super TV is in the design arena. All the three TVs come with a strong all-metal body and the use of the sophisticated monochromatic anodized wire drawing metalworking process make the products exude class. The product build and design is a simple, integrated concept which uses eco-friendly metal material. The TVs come with a narrow border and slim body exuding elegance and sophistication. The X3-MAX 65 flaunts a narrow bezel of 8.9mm, X3- 65 has a13.0mm and X3-55 has a 6.9mm.

Accompanying these state of the art TV is a breakthrough remote – SuperRemote 3, which comes with four-direction navigation buttons. This gyro sensor remote can also be used as an air mouse or gamepad to control multiple devices connected to the TV screen for a super experience.

These SuperTVs even excel in the audio department. All the three Super TV is equipped by Dolby Digital, Dolby Digital Plus, and DTS-HD premium sound technologies.

In the after sales department, LeEco is also making a disruptive offer. While one year is the industry standard for a new television warranty, LeEco is offering double of that on its Super3 Series, which come with a 2-year product warranty. LeEco understands that the most easily damaged and expensive TV component is the panel. Therefore, the LeEco Super3 Series’ standard panel warranty will cover users for a full 4 years, while the industry standard for panel warranty is just 1-2 years.

LeEco Super TVs will go on pre-sale from 10th to 12th and will be available on LeMall and Flipkart. Offers on the two platforms include Rs 5000 cash back with HDFC bank card, EMI option and more exciting ones.