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Idea Announces Slash in Mobile Data Rates Across All Circles

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Idea Cellular today slashed mobile internet rates to offer more value to the customers on their 4G, 3G and 2G data packs.

With this new scheme, the Idea users can get up to 45 percent more data benefits on sachet packs below 1 GB.

The 2G data pack priced at Rs. 19 offering 75 MB data for 3 Days, will now offer 110 MB data for 3 Days – a 45 per cent more value to the customer, for the same price.

Similarly, a 4G/3G data pack for Rs. 22 which offers 65 MB data for 3 Days will now give 90 MB 3G data for 3 days, which is 38 per cent more data benefit to the customer.

Sashi Shankar, Chief Marketing Officer of Idea Cellular, speaking about the concession said internet is one of the major drivers of the Indian economy and Digital India.

“We want to ensure that benefits of Internet are reaped conveniently by every individual, through our innovative, customised and affordable products. This will enable the Internet revolution and its impact to be felt in every part of the country,” he added.

The revised data packs are available across all circles starting July 15, 2016.