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Freedom 251 Maker to Start Selling Phones, Televisions, and More via Amazon India


Noida-based Ringing Bells, a company that came to the spotlight with the launch of the ‘world’s cheapest smartphone’ – the Freedom 251, on Friday announced its products will be available on Amazon India, starting Saturday. The day also happens to be the start of the Amazon Great Indian Sale.

In an emailed statement, Ringing Bells detailed which products will be available via the e-commerce site, and notably, the list does not include the Freedom 251.

Ringing Bells says the Freedom LED TV series will be made available on Amazon India, alongside select smartphones, feature phones, as well as power banks.

Detailing which televisions in the Freedom LED TV will be available, Ringing Bells said the Freedom Junior (24-inch), Freedom Young (32-inch), and Freedom Mega (40-inch) will go on sale on Amazon India from Saturday, priced in the range of Rs. 8,999 to Rs. 19,999.

Ringing Bells also said its features phones, Hit, King, and Raja, will be available on Amazon India, priced in the range of Rs. 699 to Rs. 1,099. The company at this point will also be making a single smartphone available, the Elegant, priced at Rs. 3,999. Finally, a 4000mAh power bank from the company will also be sold – the RB Power – at Rs. 399.

Speaking on the occasion, a Ringing Bells spokesperson said, “After introducing loyalty card programme last month, we have received encouraging response from our customers. As most of the buyers prefer online buying rather than visiting the retail outlets especially for items like mobile phones and TVs. Listing our products on Amazon India will help us in expanding our footholds across the country that we were trying to do it through our conventional network”.