Amazon, in an unexpected gesture of reconciliation, has announced that it will soon start selling the Google Chromecast and the Apple TV on its platform, after banning sale of both these home entertainment devices back in October 2015.
The online retailer and publisher had at the time explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on those devices sold by Amazon.
The decision to recommence sales of the Apple TV and Google Chromecast comes just days after Google said it would pull YouTube support from the Amazon Fire TV Stick and Echo Show. An Amazon spokesperson, in a statement to CNET, said, “I can confirm that we are assorting Apple TV and Chromecast,” Amazon will sell one variant of the Apple TV 4th generation, two variants of the Apple TV 4K, as well as the Chromecast and the Chromecast Ultra. All the five models are currently not available but are expected to go on sale shortly.
“We are in productive discussions with Amazon to reach an agreement for the benefit of our mutual customers. We hope we can reach an agreement to resolve these issues soon,” a Google spokesperson told Reuters.
Amazon’s earlier decision of removing the two rival home entertainment devices from its platform was based on its apparent focus on the Fire TV platform. But since YouTube, the world’s most popular video-sharing service, was threatened to be taken of its platform, Amazon seems to have been rethinking its partnership, especially with Google.
The announcement also comes about a week after Apple finally brought Amazon Prime Video to the Apple TV, following an announcement at WWDC this year.
In a world of walled gardens, where tech giants are closing doors to major competitors, this seems like a decision from Amazon to prompt Google to rethink its decision of bringing back YouTube to the Fire TV Stick. When Amazon stopped selling Apple TV and Chromecast on its site two years ago, the company gave the thin excuse that it was “important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”