Amazon is taking on both kiranas and grocery delivery services with the launch of its subscription feature, recently launched on its app and website. The Subscribe and Save store covers daily household essentials in a subscription program with monthly automatic delivery, free standard shipping, and savings of up to 10 percent.
The Subscribe and Save page currently lists around 2,500 products in categories like baby, household supplies, grocery, beauty, diet and nutrition, personal care, pets, automotive, stationery, printer accessories, health care, sports, and fitness. As of now, it seems like the service has been launched across the country. Earlier this year, Amazon had launched Amazon Now, which delivered household items in a two-hour delivery window in Bengaluru.
Amazon India says in the FAQs that users can select from between one to six month intervals for orders. Users must choose three or more subscriptions on a monthly basis to avail a 10 percent discount. Presently, COD (Cash on Delivery) is the only form of payment accepted for orders delivered as part of the Subscribe & Save subscriptions. Users can also choose to skip or cancel the next subscription at the Subscribe and Save store.
Upon creating the first subscription, Amazon says the items ordered will ship immediately with free standard shipping, and set the delivery date as default for future deliveries, unless manually changed by the user. Users can also choose to order an item sooner than scheduled delivery day, on one-time delivery basis.